JAMB Hats and Millinery
- (0425) 272 155
- October 8, 2024
Fashion with Twang!
Fashion with Twang! Providing rural lifestyle, modern western & on-trend fashion & accessories!
Here at Dixie Lane we have access to the same suppliers at the same time as the hottest western boutiques in America. We then bring it across the pond so you don't have to.
Offering you the latest and greatest in the Western fashion Market right to your doorstep on home soil!
Seeing a need in her local & surrounding rural community, Steph McCarthy left her career in education & pursued the dream of owning her own business. Loving bright colours, a bit of flare & sparkle along with Tongue-in-Cheek T-Shirt slogans, the western fashion market came calling her name. Wanting some fun country fashion that was only available online she set out to introduce a new exciting option to her local area that filled the gap between typical saddlery or workwear business and the major chain stores.
Starting as a pop-up shop & trading at events such as shows & rodeos she soon added Dixie Lane to the online space with huge success & opened a permanent store in Inverell soon after.
Steph has since developed Dixie Lane into it's own brand & produces a variety of stock for the label in house. She still travels to approx. 20 events around the district & afar each year & employs local fashion enthusiasts to work the store when she's is trading on the road.Dixie Lane stock a very unique blend of Western Fashion imported from the US.
We also have taken a liking to the "Vegas" style Rodeo fashion that screams sparkle, shine & anything over-the-top. If country & cowgirl isn't your thing, don't stress, in addition to the glitz & glam, Dixie Lane also stocks classic country style & on-trend boutique styles to service the local community members that might not be as daring.
Formal wear also has a place in the store along with a small selection of baby & kids wear, a men's range & of course giftware and home decor.
Operating a business in a smaller country town is all about diversity & we strive to cater to the extensive community as much as possible whilst staying true to our origins.
Visit our Store in Inverell NSW or online www.dixielane.com.au
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